Planning- My Magazine Design

Design

Hello all! In this post my partner and I are going to decide some design details before we make our official style guide. 

Headline Fonts

Me and my partner wanted to stick to usual pet magazine conventions by using multiple different fonts. These different fronts are going to serve different purposes and we wanted to make sure that we had at least decretive font. We used dafont.com to find a font that we liked, "Butterpop". We plan to use this font in spreads, puffs, and smaller features on the cover.

We have also decided that we wanted to use a combination of one sans serif and one serif font to create a conventional design. For this font we decided on "Amarieta", a serif font that does not have much weight so that there can be a more dramatic contrast. We plan on only using the lowercase version of the font so because the uppercase is much more decretive and thats not the direction we plan on going in.

For our Sans-Serif font we decided on "Dream Orphans". We wanted something bold but not too blocky. To come to this decision we put fonts together in Photoshop paired with Amarieta to see what combinations we like together and we landed on Dream Orphans. It has a funny name but it is longer and it went with our vision so we chose to go with it. 

Color

Using coolers.com, we were able to see what different colors would look like paired together. We created a color palette with a bright, playful tone to reflect the silliness of the pet magazine. We settled on a coral, yellow, and blue that we are going to use for our headlines and different elements of the magazine. Before this, we decided that we are going to have a playful tone with our magazine so we had the colors fit that vision. 

Design Motifs

For our design motif we gained a lot of inspiration from overlapping shapes and shapes like the RGB symbol. We decided to opacity, shapes like circles, and outlines.